Evolving the Web.
How the web is being rebuilt for AI, and what that means for the businesses on it. One hard question an episode, answered with evidence.
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- Ep 10ListenOctober 1, 2026 · 4:58
What Changes When Agents Can Check Out?
Bob Michaels explains how AI summaries change search visibility, how he keeps client work moving, and how AI agents can handle checkout and help build a store. The essays share a question: who gets to act, and what information do they need?
- Ep 09ListenSeptember 17, 2026 · 6:17
Who Gets to Act on Your Website?
Bob Michaels explains how AI agents are changing shopping, coding, and the way websites receive visitors. He also looks at why checking AI-written code now takes more care.
- Ep 08ListenSeptember 3, 2026 · 5:20
What Can AI Agents Do on Your Website?
Bob Michaels explains how lessons can travel between AI projects, how a zero-cost reading can hide a growing bill, and what helps agents use a website. He connects the four essays through a practical question for business owners: can people and software find what they need?
- Ep 07ListenAugust 20, 2026 · 7:56
Who Grades Your Website Now?
Chrome quietly started grading websites on how well a piece of software can use them, while Google Search says none of it changes your ranking. Both are true. Bob Michaels explains the difference between passing inspection and getting recommended, and why the first person to publish a scoreboard will decide what the rules are.
- Ep 06ListenAugust 5, 2026 · 13:43
What Happened to WordPress
WordPress started life as blogging software in 2003 and grew sideways into the thing that runs about four out of every ten websites. For the first time in fifteen years, that number is going down. Bob Michaels, building the web since 1994, explains what a content management system was for, the hidden bill that came with it in add-ons and themes, the growing pile of doors a modern site has to keep open from sitemaps to agent to agent, and why the problem it was all built to solve is no longer a problem.
- Ep 05ListenJuly 30, 2026 · 7:26
Who Signs Off When the AI Acts?
Human in the loop means a person is present. Human in control means a person can inspect the evidence, stop the action, and own the decision. Bob Michaels walks through the approval map to draw before you automate anything, and the seven actions an AI agent should never take without a named human owner.
- Ep 04ListenJuly 23, 2026 · 8:03
Can You Trust What the AI Just Told You?
An AI system you can trust at work is one that cites real evidence, admits uncertainty, or declines to answer. Bob Michaels walks through two weeks of essays on what grounded actually means, where your company knowledge should live, why betting everything on one model is a risk you chose, and how to test an AI agent before it touches production.
- Ep 03ListenJuly 9, 2026 · 7:53
Who Does AI Say Your Competitors Are?
When a buyer asks AI who to hire, the answer names a winner and a field of competitors, and that field is discovered, not assumed. Bob Michaels walks through two weeks of essays on the head to head, the only AI visibility metric shaped like the business question, why the standard content playbook cannot answer it, and the loop that moves the recommendation.
- Ep 02ListenJune 25, 2026 · 7:33
Does Your Website Tell the Truth?
Machines read everything you have ever published, not just the homepage you keep polished. Bob Michaels walks through two weeks of essays on the website truth audit, how to move a site without erasing what search and AI already know about you, what machine readable actually means, and why accessibility is now an architecture requirement.
- Ep 01ListenJune 11, 2026 · 7:49
Does AI Even Know You Exist?
Your customers are asking ChatGPT who to hire, and most companies have no idea what it says about them. Bob Michaels walks through the four essays he published over the last two weeks, covering the five things AI visibility actually measures, why a citation is not proof, how to ask the questions so the answers count, and how to turn what you find into a thirty day plan.